Author(s): Steven Brower
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Including interviews and case studies with leading art directors, designers and illustrators from a wide range of industries, Inside Art Direction provides insights and practical advice about the roles an art director plays.
Steven Brower is the Director of the Get Your Masters with the Masters MFA program at Marywood University in Scranton, Pennsylvania. An award winning graphic designer and writer, his work appears regularly in international and national design annuals and books on design, and he writes on the subject of design and culture for several publications, including Print, Salon, The Comics Journal, The Jack Kirby Collector and Alter Ego. He has won honours from AIGA, American Center for Design, Art Directors Club, Brno Biennale, Cooper-Hewitt's National Design Museum, Graphis, How, Literary Market Place, Martin Biennale, the Society of Publication Designers, and the Type Directors Club.
Preface Adventures in Publication Design Introduction The Life of the Art Director Who's Who 1 Advertising, Branding and Packaging 2 Newspapers and Magazines 3 Book Publishing 4 Motion, Film and Theater 5 Music and Social Media 6 Working with Others Art Direction Assignments Glossary Index