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Loveworks - How the World's Top Marketers Make Emotional Connections to Win in the Marketplace

Loveworks - How the World's Top Marketers Make Emotional Connections to Win in the Marketplace

Author: Brian Sheehan
$34.95(AUD)  inc GST
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In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. Loveworks adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. It shows in detail how many of the world's top marketing companies apply it.

"In "Loveworks" Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: "Love thy consumer!" Loveworks makes this abundantly clear and informative to any marketing director. There is page after page of proof that investing in a deep emotional connection with your loyalist is rewarded in driving your brand's objectives."-Gary Schwartz, author of "The Impulse Economy" and "Fast Shopper, Slow Store"."In a world of data driven approaches to branding and marketing, it's refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan's book is a fabulous addendum to Kevin Roberts' work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches"-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA
Stock Information

General Fields

  • : 9781576877319
  • : powerHouse Books,U.S.
  • : powerHouse Books,U.S.
  • : January 2015
  • : February 2015
  • : books

Special Fields

  • : Brian Sheehan
  • : Paperback
  • : 192