Product detail

Pirelli Advertising With A Capital P

Pirelli Advertising With A Capital P

$115.00(AUD)  inc GST
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Description

Pirelli Advertising with a Capital P tells the story of Pirelli advertising from the 70s through to the present day, drawing on the group's historical archive, which contains thousands of advertising prints and dozens of television commercials. The book examines the evolution of advertising strategies, techniques and languages in the shift from analogue to digital technologies.

Stock Information

General Fields

  • : 9788875706562
  • : Corraini Editore
  • : Corraini Editore
  • : August 2017
  • : books

Special Fields

  • : paperback
  • : 448