Copy Paste - Bad Ass Copy Guide, the Why Factory
New! A new face! A new style! Worldwide, there is talk of a cult of novelty. This is also true in architecture, where architects compete against each other in terms of innovation and originality. The Why Factory does things differently, and in 'Copy Paste', it explores the possibilities of copying in architecture. Isn't it a good idea to ask what someone adds to the existing repertoire and then to evaluate that? In science, it is common to define originality in that respect. This type of attitude seems to be a taboo in architecture. So now the time has come to stop this obsessive pursuit of unique authorship.