Win Out - Sports Graphic Design and Branding

Author(s): Gingko Press Staff


Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.

Product Information

General Fields

  • : 9783943330229
  • : Gingko Press, Incorporated
  • : Gingko Press
  • : October 2019
  • : books

Special Fields

  • : Gingko Press Staff
  • : Hardback
  • : 240