Talent, imagination, magic, technology, poetry and light are some his trademarks. He creates installations, films, music, drawings, sculptures, text pieces, performances and other works that span different media, while asking viewers to join him in a journey to a personal, imaginative and subtle universe, where the boundaries between tangible and imagined, real and apparent, objective and subjective, present and memory, become vague and blurred. According to Parreno, "art must create subjectivity and help carry one's gaze away from a penseeÃ� unique. It must favor plurality against individuality, open new paths for exchange, break the rules and promote otherness as opposed to a formatted identity. Especially now, that we are living through a crisis which has destroyed the dream of politics being able to change things."