The fascinating inside story behind the cult French fashion label A.P.C. A.P.C. (Atelier de Production et de Creation) was created as a reaction to the excesses of the 1980s, and the minimalist designs of founder Jean Touitou now have a cult following. This compelling book, published on the occasion of A.P.C.'s 30th anniversary, carries the same minimal aesthetic - yet it's packed with never-before-seen illustrations and ephemera. Part retrospective of the brand and part personal scrapbook and visual diary, the book includes invitations, postcards, ad campaigns, images of their stores, and collaborations with other designers.
"Mr. Touitou designs small and expounds big. While much of fashion shies away from the intellectual world, he dives in." -The New York Times "Since its inception, Touitou has positioned A.P.C. outside the currents of the fashion world, yet it's the label fashion insiders turn to for their day-to-day wear." -The Wall Street Journal "Touitou, whose outspoken opinions make him a refreshing voice in fashion." -Vogue "Jean Touitou's original goal was simple: create a discreet brand with a down-to-earth aesthetic, offering simple, well-cut clothes in quality fabrics, at an affordable price." -Business of Fashion "The kind of understated, beautifully made staples that baffle fast-fashion addicts and lure cool, working women away from their bank accounts." -Elle