Author(s): Shoichi Aoki; Igor Zabel

contemporary fashion

This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. Fruits was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect.


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Shoich Aoki is the leading publisher and photographer of street fashion in Japan. In addition to his work on 'Fruits' magazine he is also the author of 'Streets', a similar venture which charts and photographs the street fashions of major capitals in Europe and the USA. His photographs are simple in their design but extremely well executed as documentation of street life. In depth and personal, they capture the energy and style of street fashion.

Short forward by author Shoich Aoki 300 portraits with associated captions.

General Fields

  • : 9780714840833
  • : Phaidon Press Limited
  • : Phaidon Press Ltd
  • : June 2001
  • : books

Special Fields

  • : Shoichi Aoki; Igor Zabel
  • : Paperback
  • : 07/01/
  • : 272