Author(s): Matthew Wizinsky

DESIGN THEORY < | SOCIAL + POLITICAL GRAPHICS

How design can transcend the logics, structures, and subjectivities of capitalism- a framework, theoretical grounding, and practical principles.The designed things, experiences and symbols that we use to perceive, understand and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of industrial capitalism that gave birth to modern design has been dramatically transformed. Design today needs to reorient itself toward deliberate transitions of everyday politics, social relations and economies. Looking at design through the lens of political economy, Wizinsky calls for the field to transcend the logics, structures and subjectivities of capitalism to combine design entrepreneurship with social empowerment in order to facilitate new ways of producing those things, symbols and experiences that make up everyday life. After analyzing the parallel histories of capitalism and design, Wizinsky offers some historical examples of anticapitalist, noncapitalist and postcapitalist models of design practice. These range from the British Arts and Crafts movement of the nineteenth century to contemporary practices of growing furniture or biotextiles and automated forms of production. Drawing on insights from sociology, philosophy, economics, political science, history, environmental and sustainability studies, and critical theory-fields not usually seen as central to design-he lays out core principles for postcapitalist design; offers strategies for applying these principles to the three layers of project, practice, and discipline; and provides a set of practical guidelines for designers to use as a starting point. The work of postcapitalist design can start today, Wizinsky says-with the next project.

"Matthew Wizinsky shows designers how to erode capitalism from the inside out by nurturing the commons and creating tools for cooperation and exchange. Above all, designers can help us downsize everything from packaging and waste to the ever-expanding work week of the creative classes."
-- Ellen Lupton, coauthor of Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designer