How to Use Graphic Design to Sell Things...

Author(s): Michael Bierut


Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation, and a new afterword on the role of the designer in the post-Covid era. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.


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Product Information

General Fields

  • : 9780500296189
  • : Thames & Hudson, Limited
  • : Thames & Hudson Ltd
  • : June 2021
  • : books

Special Fields

  • : Michael Bierut
  • : Hardback
  • : 2nd edition
  • : 352