The Production Manual - A Graphic Design Handbook
Author(s): Gavin Ambrose
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
Highly praised for its content and design, the second edition of The Production Manual offers clear visuals and a hands-on approach to the processes involved in turning a design into a printed piece as well as the use of original and creative print-production techniques.
Gavin Ambrose currently teaches at the University of Brighton, UK, and is a practicing designer and author. Paul Harris is a freelance writer whose work appears extensively in magazines and journals in the US and UK.
Introduction 1 Typography measurements type type on-line special characters case study: Pentagram 2 Images image types file types working with images image manipulation case study: Bob Aufuldish 3 Color basic terminology color management color correction creative color color in print color on screen case study: Blok 4 Pre-press resolution scanning creative techniques artwork imposition proofing case study: Clormann Design 5 Production printing print processes on-press paper case study: NB Studio 6 Finishing special techniques laminates and varnishes folding and trimming binding case study: Anagrama Appendix standard sizes glossary Index Acknowledgements and credits Index
- : 9781472591319
- : Bloomsbury Publishing PLC
- : Bloomsbury Academic
- : February 2016
- : books
- : Gavin Ambrose
- : Paperback
- : 2nd Revised edition
- : 208