Product detail

The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing

Author: Clare Harris
Series: Fundamentals
$49.95(AUD)  inc GST
Available Stock: 0

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

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An accessible and comprehensive introduction to digital fashion marketing practices, focused on the ways that digital marketing is creating new forms of communication, connection and creative practice in fashion.
Stock Information

General Fields

  • : 9781474220859
  • : Bloomsbury Publishing PLC
  • : Bloomsbury Visual Arts
  • : March 2017
  • : books

Special Fields

  • : 216
  • : Clare Harris
  • : Paperback