The Fundamentals Of Digital Fashion Marketing

Author: Clare Harris
Homepage_9781474220859

Stock information

General Fields

  • : $49.95(AUD)
  • : 9781474220859
  • : Bloomsbury Publishing PLC
  • : Bloomsbury Visual Arts
  • : March 2017
  • : 53.99
  • :
  • :
  • :
  • : books

Special Fields

  • : Clare Harris
  • : Paperback
  • : 216
Barcode 9781474220859
9781474220859

Description

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.