All designers will tell you that the design process is one of perseverance, failure, hard work, and eventual triumph. Book cover design is no different. The idea for this book stemmed from attending a talk at St. Bride's Foundation, watching Jon Gray and Jamie Keenan present a carousel of beautiful covers that have never seen the cover of a book as they were rejected along the way. The proverbial lightbulb went up - why not publish a book about rejected covers? The result brings together 25 published book covers and 100 alternatives seen in print for the very first time. Drawing on submissions from book cover designers from across the world, the book is part peek behind the curtain of the book cover design process, part alternative history of book covers.