Holistic Retail Design - Reshaping Shopping for the Digital Era

Author(s): Philipp Teufel

retail design | Frame

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.


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Product Information

General Fields

  • : 9789491727658
  • : Frame Publishers BV
  • : Frame Publishers BV
  • : October 2015
  • : November 2015
  • : books

Special Fields

  • : Philipp Teufel
  • : Paperback
  • : 400