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Intelligent Innovation - 3 Moves to Design a Winning Innovation and Intellectual Property Strategy

Intelligent Innovation - 3 Moves to Design a Winning Innovation and Intellectual Property Strategy

Author: Deepika Jeyakodi; Mirjam Ros
$60.00(AUD)  inc GST
Available Stock: 0
Description
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
Stock Information

General Fields

  • : 9789063695200
  • : Bis B.V., Uitgeverij (BIS Publishers)
  • : Bis B.V., Uitgeverij (BIS Publishers)
  • : March 2019
  • : March 2019
  • : books

Special Fields

  • : Deepika Jeyakodi; Mirjam Ros
  • : Paperback
  • : 128