Author(s): Gerardo Madera
Name, Thing, Thing is a compilation of thoughts, quotations, and fragments on and around typographic intervention as an act of resistance to the colonial embeds of typographic tradition—a pursuit analogous to long-used strategies of survival by people of color to subvert and reclaim defned historical narratives. Cultural remapping, hybrid form-making, and discursive histories are tactics explained in Name, Thing, Thing to locate potential channels of articulation in typography's decolonization.
Part One (Letters Are Things) is a performative text drawing from numerous theoretical sources across design criticism and cultural thought. Progressing through numbered and lettered sections, the essay attempts to cobble together what a methodology that actively combats typography’s inherent homogenization of language and form might look like. Part Two (Things) borrows images from various books, artifacts, and artworks to locate an expressive language, often incorporating physical gesture—posture, gesticulation, facial expression—in the space around language, symbol and relic. Part Three (Things Cited) attributes the images and text.