The Artist's Guide to Selling Work
Author(s): Annabelle Ruston
This best-selling guide provides all the advice artists and craftspeople need to sell their work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing. It contains information and suggestions about: Selecting and approaching galleries Pricing and payments Royalty rates and financial management Sample contracts and other legal considerations Creating a website and maximising hits Mastering social media to increase your visibility Managing sales via online stores such as Etsy, Folksy or ebay Printing your own reproductions and marketing them With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters and awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.
A one-stop resource containing everything fine artists need to know to sell their work.
Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work.
Preface Introduction 1 The business side of being an artist 2 The different types of art business 3 Selecting the right business 4 How businesses find artists 5 Making an approach 6 Pricing original work 7 Terms and conditions between artists and galleries 8 Case studies: agreements between artists and galleries 9 Selling direct 10 How to make exhibitions work 11 Agents 12 Copyright and reproduction rights 13 Working with publishers and licensing work 14: Contracts between artists and publishers or licensees 15 Printing your own work 16 Case studies
- : 9781912217472
- : Herbert Press
- : Herbert Press
- : April 2018
- : books
- : Annabelle Ruston
- : Paperback
- : 176