Author(s): John Heskett
John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory. Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
This accessible text introduces design students to key economic theories and thinkers, and shows how these models can be used to understand the role of design in creating economic value in organisations and in new product development.
John Heskett (1937-2014) was a prolific and pioneering design academic. He worked as chair and professor of design at Hong Kong Polytechnic University, spent fifteen years as professor of design at the Illinois Institute of Technology in Chicago, and was also a visiting professor at universities in Denmark, Turkey, Chile, Germany, Japan, and Finland. He authored many classic design texts, including 'Industrial Design' (1980), 'German Design 1870-1918' (1987), and 'Philips: A Study in Corporate Design' (1989). A large part of his research focused on business applications for design. He was especially interested in exploring how design creates economic value, and the role of this in the design policy of governments and corporations. Clive Dilnot is professor of design studies at the School of Art and Design History and Theory at Parsons, New York. He has taught in Hong Kong and at Harvard University, and served as director of design initiatives at the Art Institute in Chicago. He has written extensively on the history and theory of design, and his most recent work is on design ethics. Suzan Boztepe is based at the IT University of Copenhagen, Denmark. She previously worked in the department of industrial design at Middle East Technical University, Turkey. She holds a PhD in Design from Illinois Institute of Technology, USA, where she also received her Master of Design in Strategic Design Planning.
Clive Dilnot: Introduction to Design & the Creation of Value Cameron Weber: A note on John Heskett's economics Sabine Junginger: Design as an economic necessity for governments and organisations Clive Dilnot: Notes on editing the manuscript Design and the Creation of Value Preface 1: Design in Economic Life? Part One: Economic Theory & Design 2: Neo-Classical Theory 3: Austrian Theory 4: Institutional Theory 5: New Growth Theory 6: The National System Part Two: Design & the Creation of Value 7: Design from Standpoint of Economics 8: Economics from the Standpoint of Design 9: Design and Value from the Standpoint of Practice Appendix 1: Socialist Theory Appendix 2: Value and Values in Design Sharon Helmer Poggenpohl: Afterword