Author(s): Ruben Pater
The Politics of Design shows the importance of visual literacy when communicating across borders and cultures. It explores the cultural meaning behind symbols, maps, photography, typography, and colors. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
We all know the power of propaganda and how it’s always strictly related to a memory of a specific symbol, typography and colour. It has a purpose and normally remains a classic design to be parodied years later by a new generation of designers. But visual literacy is still a strong weapon nowadays, it’s all about context. This book can be used as a manual filled with realities alerts a designer should be aware so that he doesn’t end up in misconceptions of cultural differences and actually make this asymmetries work in his favour. It will result in a stronger, fundamental response to the inevitability of being partial when dealing with images in the midst of globalization. Misinformation and the terrible consequences it may cause, may it be on purpose or not, is always a piece of vital information away. This is the right book to fill that void, to build bridges between different perspectives on the meaning behind some characters, images and even the order and position they are presented in.
Ruben Pater is a designer and researcher from Amsterdam, the Netherlands. He finished the master programme of the Sandberg institute in 2012, and as Untold Stories he works on self-initiated and collaborative projects between journalism and graphic design. Past projects are Double Standards (2012), the Drone Survival Guide (2013), and Behind the Blue Screen (2014). His work has received several international awards and is featured in exhibitions around the world. He was a lecturer at the Design Academy, Eindhoven, the Willem de Kooning Academy of Art in Rotterdam, and the Royal Academy of Art in The Hague."