Author(s): David Jury (Anglia Ruskin University, UK)
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.
Reinventing Print looks at the rise of digital technology and examine the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This book then focuses on our current post-digital age, in which typography embraces both the digital and the traditional craft of typography from letterpress to handrawn fonts.
David Jury teaches at Anglia Ruskin University in Cambridge, UK. He is also the author and designer of a number of books including Graphic Design Before Graphic Designers; About Face: Reviving the Rules of Typography; Letterpress: The Allure of the Handmade; and What is Typography? From 1996 to 2006 he was the editor of TypoGraphic, journal of the International Society of Typographic Designers. As a typographer and book designer he has won Awards of Excellence from D&AD, ICOGRADA, ISTD and the New York Type Club.
Introduction Preamble PART 1: Historical Perspective: Print, technology and revolutions Chapter 1: Technology as a driver of creativity Avant Garde ideas Futurism in Italy Russian Futurism and Constructivism Chapter 2: Craft and technology The Deutscher Werkbund The Bauhaus, craft and technology A German alternative to the Bauhaus New Typography Chapter 3: The business of graphic design Modernism and America Mature Modernism and integrity New Wave, new technology PART 2: Immaterial Technology in the Physical World Chapter 4: Networking before the internet Low tech, low cost, print opportunities The rise of the western alternative press Photocopying and zines The Whole Earth Catalog Digital technology and the zine Chapter 5: Inevitability of digital technology The computer The Internet Hypertext Paper publishing's crisis of confidence the e-book Websites Chapter 6: The persistence of paper The advantage of permanence The storage culture Digitising print archives Archiving digital material The resilience of paper Chapter 7: Democratising graphic design Letraset Phototypsetting Adaptation of letterforms for technologies Typography and the computer Touchscreen handwriting recognition systems PART 3: The Rehabilitation of Print and Printed Media Chapter 8: Print media adapting to digital tools Newspapers: managing change From fanzine to mainstream The end of print (again) Chapter 9: Cursing and celebrating digital technology The encyclopaedia reinvented The type specimen book The telephone directory New symbiotic relationships Chapter 10: Celebrating the limitations of print Diverse characteristics of print and its use The popular printed novel Books for children Textbooks for students Chapter 11: The allure of making things Skills and craftsmanship Print as a 'democratic multiple' The physical dilemma of books Printed matter as art Print and craft: new creative possibilities The book art object Postscript The reinvention of print References Bibliography Index