The Moderns : Midcentury American Graphic Design

Author(s): Greg Steven; D'onofrio Heller

vintage graphics

In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of almost sixty designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the new world of postwar modernity. Some were emigres from Europe; others were homegrown-all were intoxicated by elemental typography, primary colours, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our world.


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Steven Heller, America leading critic and historian of graphic design, is the author or editor of more than 100 books on design and popular culture, an influential design educator at the School of Visual Arts, and a lifelong magazine editor and art director. Greg D nofrio is a graphic designer, writer, and a founder of Display, a web-based platform devoted to research in graphic design history. They both live in New York City.

General Fields

  • : 9781419724015
  • : ABRAMS
  • : Abrams Appleseed
  • : September 2017
  • : October 2017
  • : books

Special Fields

  • : Greg Steven; D'onofrio Heller
  • : Hardcover
  • : 336